Betkiwi’s Editorial Principles

At Betkiwi, we take pride in delivering thoroughly researched and impeccably presented content to our readers. Our editorial principles are comprehensive and tailored to address every facet of online gaming—from information about software providers and individual game mechanics to detailed reviews of sportsbooks and online casinos. They guide our reviews and content creation, guaranteeing clarity, objectivity, and relevance.

We value editorial integrity and transparency above all else. We are committed to providing our readers with accurate, unbiased information. The best way to do that is to adhere to a strict set of editorial practices. So, how does it all work in practice? Read on to find out more.

Content Creation and Review Process

To maintain the highest of standards, we follow specific practices when it comes to creating and publishing content:

Selecting Casinos and Sportsbooks for Review

We handpick casinos and sportsbooks for review to ensure you only get credible, top-quality recommendations. Numerous operators seek to be featured on our site each month, but not all of them make the cut. Beyond these submissions, our team actively seeks out promising new platforms while rigorously evaluating their features and innovations to keep our reviews up-to-date with the industry.

Evaluation Criteria

Our evaluation criteria are stringent and all-encompassing to guarantee that each reviewed platform stands up to BetKiwi’s standards. We delve into specifics like licensing accuracy, the diversity of game offerings, ease of transactions, fairness of bonus terms, security measures, and customer service responsiveness.

Ensuring Review Objectivity

Objectivity is of paramount importance at BetKiwi. Our reviews are crafted with impartiality and transparency as the guiding principles: every word is based on facts, compiled from a combination of firsthand testing and methodical research. We ensure that our revenue model does not influence our content and strive to have each review fact-checked and regularly updated to objectively show the most current information.

Emphasizing the User Experience

Understanding real user experiences at casinos and sportsbooks is vital to our review process. We’re currently hard at work developing a new comments section to enable direct feedback from users like you, where you’ll be able to share insights and read other peoples’ experiences with specific platforms. The objective is to continue building on our transparent business model and provide all-encompassing overviews of whatever subject we cover, whether it be a casino, slot game, sign-up bonus, payment method, or sportsbook.

Our Fact-Checking Protocols

The BetKiwi team is committed to delivering nothing less than the most credible and accurate content you can find in the industry. Our strict fact-checking protocols ensure that every piece of information we publish is thoroughly verified and trustworthy. Here is how we do it:

Fact-Checking Process

There are a lot of steps involved in our fact-checking process, so let’s go through them one by one.

Operator Selection

We continuously scout for new operators while evaluating existing submissions from New Zealand online casinos and sports betting sites so we can keep expanding our database.

Authenticity Check

Before any other step is taken, we verify each operator’s legitimacy to eliminate fake or fraudulent sites. This involves a multi-layered verification process, from confirming their licensing through regulatory bodies and assessing their operational history for red flags to reviewing user feedback from trusted industry forums.

Data Accuracy Verification

We rigorously cross-verify all numerical data such as the number of payment methods, payout rates, user traffic statistics, and bonus amounts using both the operator’s platform and verified and trusted external sources.

Specialist Verification

Our team includes specialists in various aspects of online gambling. For instance, Olivia typically writes or reviews articles about online casinos while Lucius, our sportsbook expert, verifies betting-related information. We also champion collaboration where it makes sense, so many of our pages have multiple collaborators.

Editorial Assessment

Before any of our content goes live, it undergoes a comprehensive editorial review to check its accuracy, coherence, and quality. We also check it for relevance to ensure it is always presented in the correct context.

Legal and Regulatory Compliance Verification

We endorse only those gambling sites that hold valid licences from respected gambling authorities. These include the UK Gambling Commission (UKGC), the Malta Gaming Authority (MGA), the Gibraltar Regulatory Authority, the Curaçao Gaming Control Board, and the Cyprus Gaming Commission. Each is a respected industry organisation known for rigorous enforcement of fair play and responsible gambling practices, security measures, and consumer protection.

Our Ethical Considerations

Writing great content also includes keeping in mind various ethical considerations. As an affiliate site, we have several safeguards and procedures in place to ensure we can successfully avoid any potential conflict of interest and deliver our readers 100% factually accurate and unbiased content.

Navigating Conflicts of Interest

Our priority is to provide sportsbook and casino content that is both fair and impartial. We achieve this by focusing on diverse gaming experiences, promotional offers, and customer service quality without showing undue preference for any of the brands whose products we review.

Editorial Independence and Integrity

We uphold the highest standards of editorial freedom and our content is never influenced by external affiliations or pressures. Our editorial team operates with complete autonomy, offering assessments based on thorough research and genuine firsthand experience.

Commitment to Fair & Safe Play

Championing fair and responsible gaming practices is at the core of our content philosophy. We actively promote such practices not only within our organisation but also through our careful selection of affiliate partners. Each one is rigorously vetted to ensure they adhere to strict regulatory standards and share our dedication to fair play and player protection.

Transparent Affiliate Relationships

As already mentioned, we highly value transparency and objectivity in our line of work and a key part of that is being open and honest about our affiliate partnerships. Below is a detailed overview of how we maintain our relationships with our affiliate partners, so you can better understand these dynamics.

How Affiliate Relationships Work

It all starts with getting contacted by a casino or sportsbook or finding an interesting one we’d like to review for our readers. From there, the steps are as follows:

• We evaluate the operators to determine if they meet our stringent criteria.
• Casinos and sportsbooks that pass our criteria are shortlisted and the editorial process begins.
• Along the way, we negotiate exclusive deals to try and get the best offers for our readers. These include unique sign-up bonuses and other benefits.
• When our readers click on links within our content to claim a bonus by signing up, they will earn a commission for us.
• These commissions are paid by the operator and do not incur any additional costs to you.

Ensuring Editorial Independence

We continually maintain a commitment to unbiased reviews, no matter the affiliate agreements between us and the operator. If a casino lacks something or a sportsbook needs an extra feature, we point it out directly. There’s no hiding the truth! By the same token, we won’t ever let our affiliate partners dictate our content structure, so if we are full of praise for an operator or a feature on their site, you can be sure that comes from the first-hand experience of our writers.

Affiliate Disclosures

We don’t want to hold any secrets from our readers and want you to know exactly how we generate revenue to keep our site going. We are currently working on adding affiliate disclosures to the footer of every page on the site so you understand how our website operates.

User Engagement and Feedback

Your input is crucial to our growth. Below is our approach to using your insights to improve our content:

Incorporating User Feedback

A comment section is under construction to facilitate better user engagement and direct feedback. Until this feature is available, feel free to get in touch via [email protected] for any questions you may have about this topic. Each message is carefully reviewed, discussed with our team, and acted upon based on collective agreement.

Responding to User Questions & Concerns

Our content creation strategy is carefully designed to address reader issues and answer potential queries as effectively as possible. Your trust is crucial to us. We’re always thinking about your perspective as we develop content – what you need, what questions you may have, and what you’re searching for.

To that end, each page on our site concludes with a detailed FAQ section, compiled from questions you submit. These help us flesh out our articles and cover every relevant topic of interest in our reviews.

Contact Us

We highly value input from our readers, whether it’s a question about a casino we reviewed or a suggestion on how we could improve the user interface on our site. Head to our Contact Us page to find out all the ways you can get in touch with the various departments on our site. We hope to hear from you soon!